Should sequels differ from original movies in pre-launch advertising schedule? Lessons from consumers' online search activity

Sequels have become a profitable strategy in the U.S. motion picture industry because of their strong name recognition. However, while the established positioning of a sequel may help insulate it from competing firms' advertising messages, its familiarity may cause moviegoers to be more easily satiated with advertising from the sequel. Therefore, this study examines how sequels differ from original concept movies in terms of their ad effectiveness. We focus our analysis on pre-launch periods, given these periods' importance in shaping the financial outcomes of motion pictures. We consider the weekly online search volume of a movie as a measure of consumer interest in it, and thus as an intermediate response to pre-launch advertising. We then develop a model that assumes ad effectiveness can decline, due to copy and repetition wearout, and increase, due to forgetting, over time. We find that copy wearout is greater for original movies, while repetition wearout and forgetting are greater for sequels. These findings suggest that sequels should allocate more in early pre-launch periods and less immediately before release, relative to originals, to maximize pre-launch consumer interest.     

Enabling the language of accessible tourism

The growing body of literature on “accessible tourism” lacks a critical scholarly debate around its specific language use and nomenclatures. To fill this gap, this paper provides a first examination of language. Language provides a unique capability to resist, strengthen and reframe identities of individuals and groups, yet can also reinforce, weaken and perpetuate dominant worldviews of disability. A content analysis examined previous accessible tourism literature with results illustrating that diversity exists amongst the varying terminologies adopted by scholars. Terms were employed loosely, inconsistently and interchangeably, euphemistically with erroneous understandings and nuances. The paper concludes with critical discussion about the power of researchers to (re) produce oppression through language that maligns and misrepresents, or to (re) conceptualise and (re) construct the world we live in with liberating language that facilitates positive social change.     

The impacts of governance and institutions on inbound tourism demand: evidence from a dynamic panel data study

This study explores the impact of governance and institutions on inbound tourism demand in Malaysia using a dynamic panel data approach for 45 tourism source countries over the period 2005–2015. The results show that institutions play a very important role in explaining the behaviour of inbound tourism demand. To obtain a better picture, we investigate the response of international tourists to disaggregated institutional quality. We find that international tourists are more concerned about political stability, governmental effectiveness, regulations, laws, and corruption than voice and accountability. Therefore, policymakers should focus on ways to improve institutional quality to significantly increase international tourist arrivals.     

Measuring Inflation Anchoring and Uncertainty: A U.S. and Euro Area Comparison

We use several U.S. and euro‐area surveys of professional forecasters to estimate a dynamic factor model of inflation featuring time‐varying uncertainty. We obtain survey‐consistent distributions of future inflation at any horizon, both in the U.S. and the euro area. Equipped with this model, we propose a novel measure of the anchoring of inflation expectations that accounts for inflation uncertainty. Our results suggest that following the Great Recession, inflation anchoring improved in the United States, while mild de‐anchoring occurred in the euro area. As of our sample end, both areas appear to be almost equally anchored.     

禽流感危机下肉鸡产业市场状态分析*——基于互联网大数据和MS-VAR模型

[目的]为了有效应对禽流感冲击、维持肉鸡产业稳定健康发展。[方法]基于互联网大数据构建了禽流感舆情指数,选取2012年1月至2017年3月周度数据,通过MS-VAR模型分析了禽流感危机下肉鸡市场状态的转换特征以及不同市场状态下产业链价格传导关系。[结果]2012年以来可将肉鸡产业市场状态划分为危机状态和正常状态,肉鸡产业市场在两个市场状态下转换频繁;肉鸡产业危机市场状态和正常市场状态平均持续期分别为4.65周和9.05周;肉鸡市场在区制转移概率上存在明显的非对称特征;肉雏鸡、活鸡和白条鸡价格之间在危机状态下相关性小于正常市场状态下相关性;不同市场状态下肉鸡产业链价格传导存在差异;肉鸡产业市场在危机状态下不稳定程度明显增加。[结论]提出了加大对禽流感疫情的监测以及疫情处理能力,密切关注公众禽流感舆情动态变动情况,做好舆情引导,加强禽流感疫情科学知识的宣传,增强公众对禽流感的认知等对策建议。     

关于企业成本管理的探讨

成本管理是预算管理和绩效管理的前提,企业需要正确地将成本进行分类、计量和归集。恰当的成本管理制度可以帮助企业提升运营效率和业务绩效,同时企业的流程改善、突破和优化与成本管理密不可分。另外,管理者需要令客户对产品和服务满意,并且有效控制各项成本。企业成本管理不是单纯地降低成本,而是通过利用成本分析工具,有效地管理和规划资源,进而提高总体运营效率,保证企业总体绩效的持续改善。论文通过成本计算制度的制定方法和业务流程改善分析技术两方面对成本管控进行探讨。     

审计师地理距离对客户公司股价信息含量的影响

从地理经济学视角分析审计师的地理区位特征对上市公司股价信息含量的可能影响，利用2004—2013年中国A股上市公司的数据，实证检验了审计师与客户间的地理距离对客户公司股价信息含量的经验影响关系，并进一步考察了证券分析师与审计监督两种中介组织间的交互效应。研究发现：（1）审计师与客户公司间的地理距离越小，客户公司的股价信息含量越低，因为在中国当前经济社会背景下，地理邻近对审计师独立性的消极影响要强于其对审计师专业胜任能力的积极影响，这导致审计师审计质量降低，影响客户公司股价信息含量；（2）证券分析师对客户公司的关注程度越高，审计师的地理邻近性对客户公司股价信息含量的负面影响越弱，表明证券分析师与外部审计之间主要呈现一种相互替代的关系，证券分析师可以作为一种有效的补充监督机制。     

新疆坎儿井农业遗产资源保护与旅游开发利用

[目的]分析新疆坎儿井农业文化遗产资源的旅游效用,以期更好地指导当地旅游资源的开发利用工作,达到促进区域休闲农业可持续发展的目的。[方法]文章以新疆坎儿井农业文化遗产资源为例,分析其资源特征、资源保护及开发现状;采用AHP分析法分析坎儿井农业遗产资源旅游效用,基于上述分析并结合农业文化遗产旅游发展的需求,提出优化其农业遗产资源保护及开发的规划、模式及策略。[结果]坎儿井农业文化遗产资源中主体旅游资源坎儿井工程(B_1)、辅助旅游资源农业文化资源(B_2)、客源与市场特征(B_3)和外部因素特征(B_4)的权重分别是0.43、0.22、0.10和0.06。[结论]在比较其生态价值、环保价值、旅游价值的基础上,发现在稳固生态价值与环保价值的同时,挖掘新疆坎儿井的旅游价值是实现农业文化遗产有效保护的最佳途径;主体旅游资源坎儿井工程和辅助旅游资源农业文化资源为坎儿井农业遗产资源旅游带来良好的经济收益,而客源与市场特征和外部因素特征权重最低,说明这两个因素是导致旅游效益权重低的主要原因;农业遗产资源旅游的保护和开发两者互惠共赢,但必须建立在重视农业遗产资源的保护及其宣传保护的基础上。